Direct response sales
letters have been used for decades... actually, hundred of
years, to propel almost any business to increased sales and
profits almost over night. Most people... from
beginners to seasoned veterans, completely take for granted the
power of good ad copy or "direct response" sales letters. I
could give you a million reason as to why this is such an
important topic, but I don't want to waste yours or anyone
else's time because you will either "see the light" or you
It's All Worthless, Except...
Most of the
information in this web page... and almost any information you
will ever read on the subject of Internet marketing (or even
general marketing) is almost worthless without the aid and
addition of good/great ad copy!
Whether it's search
engine promotions, web site designing, email marketing,
publicity tactics, affiliate programs, classified and ezine ads,
or almost anything else you can think of, can be greatly
enhanced by using and understanding the fundamental principles
of direct response ad copy.
Below, you'll find a
general outline of how a direct response ad copy works. I have
two sections... one on general sales letters and one on the
specifics of Web copy. Again, all of this is very general, this
should just be a starting point for you.
response letters have been around for a very long time. The main
reason for this is because they work! In fact, any sales letter
not written in a direct response "format" is almost doomed from
the beginning to fail.
on the Internet have turned away from using direct response
letters thinking that it won't work. They think that people on
the Net are some how "different" than the regular John Doe that
receives his "snail mail" everyday.
could be further from the truth! The main reason direct response
letters work so well is because they "attack" the emotional side
of the buyer. And you must never forget one thing......
Much has been written about how to write a sales letter, but
more often than not, those writings never deal with more than
the mechanical aspect of sales letter writing. There's nothing
wrong with having great prose, but when it comes to sales
letters - emotion is what really sells...... Read
all about it
There have to be at least a gazillion "rules" for writing
effective direct response ad copy. And, unlike other forms of
advertising, these rules are proven to be effective through
measured response. Read
all about it
One of the greatest assets and least used marketing
tactics on the Internet is the use of a sales letter at your Web
site. Ad copy or "Web" copy is essential on the Internet if your
goal is increased sales and profits... even more so than the
"real" world. Read
all about it
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