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Ad Copy Tips





Direct response sales letters have been used for decades... actually, hundred of years, to propel almost any business to increased sales and profits almost over night. Most people... from beginners to seasoned veterans, completely take for granted the power of good ad copy or "direct response" sales letters. I could give you a million reason as to why this is such an important topic, but I don't want to waste yours or anyone else's time because you will either "see the light" or you won't.


It's All Worthless, Except...

Most of the information in this web page... and almost any information you will ever read on the subject of Internet marketing (or even general marketing) is almost worthless without the aid and addition of good/great ad copy!


Whether it's search engine promotions, web site designing, email marketing, publicity tactics, affiliate programs, classified and ezine ads, or almost anything else you can think of, can be greatly enhanced by using and understanding the fundamental principles of direct response ad copy.


Getting Started

Below, you'll find a general outline of how a direct response ad copy works. I have two sections... one on general sales letters and one on the specifics of Web copy. Again, all of this is very general, this should just be a starting point for you.



Anatomy Of A Direct Response Letter

Direct response letters have been around for a very long time. The main reason for this is because they work! In fact, any sales letter not written in a direct response "format" is almost doomed from the beginning to fail.


Many people on the Internet have turned away from using direct response letters thinking that it won't work. They think that people on the Net are some how "different" than the regular John Doe that receives his "snail mail" everyday.


Nothing could be further from the truth! The main reason direct response letters work so well is because they "attack" the emotional side of the buyer. And you must never forget one thing......

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9 Essential Money-Making Ad Rules

We will explore the techniques, methods, and principles that can help improve the odds that the next ad you create will be a winner - one that generates the immediate sales results you desire.

Through long years of experience, advertisers and advertising agencies have uncovered some basic principles of sound advertising strategy, copywriting, and design.
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Emotion Is What Really Sells

Much has been written about how to write a sales letter, but more often than not, those writings never deal with more than the mechanical aspect of sales letter writing. There's nothing wrong with having great prose, but when it comes to sales letters - emotion is what really sells......
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Ten Ways To Get More Out Of Your Copy

There have to be at least a gazillion "rules" for writing effective direct response ad copy. And, unlike other forms of advertising, these rules are proven to be effective through measured response.
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Web Copy Introduction

One of the greatest assets and least used marketing tactics on the Internet is the use of a sales letter at your Web site. Ad copy or "Web" copy is essential on the Internet if your goal is increased sales and profits... even more so than the "real" world.
Read all about it


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