Bio Sheet and Q & A
In addition to Press Release, you also need Bio Sheet and Q & A
The first of these documents is called the
bio sheet, or
biography sheet. This is a one page summary of who you are.
When you write your bio sheet, be sure to stick to the
issue at hand.
So, if your press release is about fishing, don't talk about
how you're a tennis pro in your bio sheet. Your bio sheet should
be packed with information that will prove to the media people
that you're worth interviewing.
Bio sheets have less strict rules than those of a
press release. At the top
of the bio sheet,
you put your name and phone number
(usually at the left top hand corner). Or
your name, phone number and address. If you decide to just put
you name at the top (which is perfectly fine), make sure you
have your phone number displayed somewhere on the page (make it
stand out, maybe at
the very bottom).
Then comes the
headline of "Biography
Sheet" or "Biography and Fact Sheet". Just like the press
release, the bio sheet has
The first being a
of what the entire document is about, the second being
further details like credentials
and the third part is again your
sales pitch and/or contact information.
Remember that the bio sheet is
about you pertaining mostly to your product or service. Be
concise and stick to the point. Just like the press release, end
your bio sheet with # # #. This indicates to the reader that
he/she has reached the end of the bio sheet (or press
The next document is the best of all. It's called the
Question and Answer sheet, or Q&A sheet. I'll bet
that not one in a thousand people sending out press releases
uses a Q&A sheet or even knows how to write one.
The Q&A sheet is simply a list of questions you are
suggesting the interviewer ask you. Think this is too forward?
Not on your life. The interviewer will
love you for having a Q&A sheet
available. Think of how much work you've just saved him!
What type of questions should you include on your
sheet? Well, there should be a variety of them with several
features. Just like a good headline, your questions should
arouse curiosity and
interest from both the interviewer and the audience.
Make sure they're not simple yes or no answers or the
interview will end before it starts. On the other hand, do
NOT blab on and on about
nothing. (You know those type of people . . . you don't
listen to them, so don't do it.)
Your answers should be long enough to completely answer
the question, but short enough to keep the interest.
Remember to put your name and phone number at the top of this
document as well. For your headline, put something like,
"Suggested Questions for ____________,"
and then fill in your own qualifications pertaining to
the topic at hand.
Lastly, make sure each question flows into the next one. A
good way to come up with questions for your Q&A sheet is to ask
friends and family members what they want to know about your
subject. What are they dying to know or what are they totally
confused about. What have they heard about your subject or what
needs further clarification.
The interviewer will look over your questions. If you've
written them in the right way, don't be surprised if he asks you
each and every question in the order you wrote them.
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