Services to Others
I know hundreds of people who right this minute are making a
full-time income online through providing services that other
Internet Marketers desperately want and need like: Web Design,
Web Promotion, Search Engine Submission, and more.
This business will only expand as time goes on. Every business
on the planet is being told that the next generation in commerce
is on the web...and they are all heeding this advice. If you
start learning and providing services in this area today, your
bound to grow in the coming months and years as all of the
businesses expand onto the web. Don't be trapped in a declining
market...move over to the wave of the future in providing
Although the information product business can be extremely
lucrative (this business along with software probably make up
the two Hottest Businesses on the Internet), you can actually
make more money in many cases by providing the actual service
along with having a product about it.
For example, although a product that teaches people how to get
traffic to their site can sell 100s or 1,000s of copies easily
on the net, there still would be 1,000s of people who would
prefer that you do the work for them. As a matter of fact,
using a report/book/audio as a front-end sale about the subject
of web promotion can be an awesome way of making dozens of
backend sales for your much higher priced "Full Service" web
The big disadvantage to offering services on the net instead of
some type of product is simply that you only have so much time
available to you. Your income is limited to your ability to
work more hours. You are still trading hours for dollars.
You could sell hundreds of books this week without that much
effort, but you could NOT provide 100s of extra services to
different customers without a major shift in your time
management. Eventually, if your site and business continues to
grow, you will hit a barrier for your time and your income.
The two major advantages of doing a "Full Service" business
1. You will be able to charge a premium price for people to
actually have you do the work for them. Many people will have a
smaller front-end product such as a $29.95 report or a $97
report and then have their full services at $1,000 or more. For
You may write a report on "Search Engine Positioning" and sell
it for $97. Then, your "Full Service" price may be $150 per
month or more.
2. You will continually learn more about your service and be
able to create an information product out of your experience.
As you can see, information product sellers and service
providers need to both see the other side of the coin. If you
providing a service now, think about how you can create an
information product out of your knowledge to increase your
profits in this area and possibly provide even more leads for
What do you do if you don't know how to do any of these
services, but you want to start a service business? Start
learning. For most of these subjects, you can't just go to a
college class and have everything taught to you...you will have
to search it out on
You need to do five things especially to start the learning
1. Find any models of that business online. Do some
searches on the search engines and find out if anyone is
currently offering that service and start taking notice of what
they are doing, what can you learn from them? Some of them
even offer "Mentor"
programs to teach others. If either one is available, you
should take advantage of it!
2. Find information products that deal with the subject. What
books, audio's, videos, and software can you find that deals
with that subject? You will find most of the successful people
online are avid learners...constantly expanding what they know
about their subject.
3. Go to http://www.forumone.com and find message boards
which discuss your subject. There are thousands of
discussion boards online about every subject you can imagine.
Find some that apply to your site and get involved in the
be afraid to ask questions.
4. Practice on Yourself. One of the funniest things you
can see is when a "Web Promotion" expert is going around begging
everyone to show them how to get traffic to their site. If you
can't promote your own site, don't try to do everybody
practicing on yourself first!
5. Do your first services for other for free or for a
reduced price. Get more experience and some testimonials
under your belt before you really go into this business.
Remember, these markets aren't declining. They are only growing,
so you don't have to be in a hurry to get involved in them.
Designing web sites is a skill that can actually be learned
extremely quickly, but most people just aren't willing to do
it. Find a web design program which you really understand well
(Go to http://www.download.com
and do a search for web design).
Purchase books to increase your knowledge of the program. Then,
start studying what type of web pages make sales and what kind
The easiest way for you to do this business is for you to design
a few templates which you use for the majority of your work. In
other words, put together some basic designs which seem to work
for many sites and then basically fill the blanks on them and
put in pictures and colors. This will greatly speed up your
work and help you to provide a good service for all of your
clients (look for a FrontPage Templates Package for killer
designs to be coming out soon from Business Systems 2000 - Make
sure you are subscribed to our newsletter from the main index to
find out when it comes out).
Search Engine Positioning
The best traffic you could receive would be from endorsements
and referrals from satisfied customers. The close second is
from the search engines. When a site learns how to get Top 20
positions under targeted keywords on the search engines, they
can be assured of receiving targeted traffic to their site day
after day. Combine it with good web design and good copywriting
and watch your income soar.
Everybody wants that coveted Top 20 position, because if you
don't have it, you may as well not be listed. So, the biggest
disadvantage to this service is your competition from other
search engine submitters. The second disadvantage is that the
search engines themselves don't like people who try to get these
top positions so you will always have to stay on your toes and
keep learning to stay ahead of whatever advancements they put in
place. Do your work though, and you could be the person who can
guarantee traffic to any site.
Did you know a different subject line on your emails or web site
could mean 18 - 50 times as many more readers of your ad? Many
web site owners concentrate completely on traffic, but never
stop to spend some time with their copywriting on their
site...they don't even know if it is convincing. Don't let that
Start learning everything you can about writing ad copy. Study
from the masters such as Brian Keith Voilles and Ted
Nicholas. Purchase products that teach you how to write your own
ads. Collect every piece of junk mail you get. Start paying
attention to good copy. Start practicing writing headlines.
Find a "Mentor" (this is one of the areas you can find some good
ones out there). Once you learn how to write good copy, you
could charge by the page, by the job, or by commission (5% - 15%
of sales volume).
This is what every web site wants...web promotion. Become an
expert on it. In this area, I specifically want to mention how
important it is to learn how to design sites which people want
to link to and to do an effective linking campaign. You can set
up scripts which automatically track links from other sites
(check our traffic generator section in this book) and then go
to work for your client.
Find other high traffic web sites in the targeted market and
offer to trade links with them. Look for them in the Top 20 of
the search engines, in magazines, or from other sites which have
their own link pages. A good strategy when you find a site
has high traffic is to go to one of the search engines and do a
search for all of the sites which are linking to them. Then,
send an email and suggest to trade links with your site as
well. Use competitive research to your advantage to leverage
your efforts. Although creating links with other sites doesn't
create as much traffic quickly as some other methods, it is one
of the most consistent traffic generators as your site grows.
Design banner ads. Banner advertising is probably the most
popular form of advertising on the web and the average banner
being used in a search engine keyword is only useful for 2 - 8
weeks before it's click thru ratio starts to decline. Everyone
seems to need new banner ads...so you create long term incomes
from the same clients coming back to you time and time again.
The key to doing banners is to find the right tools (I recommend
you start out with Paint Shop Pro which you can find at
and that you learn as much as you can about which banners have
the highest click thru ratios. Then, go to work practicing and
testing different designs on the free link exchanges.
Internet Press Releases
An overlooked aspect of advertising online by the majority of
web sites is using press releases. One article in a magazine or
major newspaper will do more for your traffic than advertising
online for a year. The key to this though is to become a web
site that is newsworthy. It cannot just be a sales letter. It
has to provide some unique benefit to the readers of that
As an Internet press release agent, you could become the person
who writes these releases and sends them out via email to the
publishers of targeted industry publications. To start this
business, you should learn everything you can about doing press
releases and then start collecting the names and email addresses
of the media (you should personalize emails to the publication's
editors and writers for best results).
Classified ads can work, but they require a ton of effort to
place enough of them online. You could purchase some of the
programs which submit to search engines, free-for-all links
pages, and classified ads. Then, start selling your submission
This is a quick business to get into, but it doesn't hold nearly
the value of learning how to get high positions on the search
engines. In spite of this, I have seen prices between $10 and
$97 for this type of service and monthly plans for submissions
done every 30 days. So, it could be a quick service business
you could start which will earn a little extra income for your
site along with whatever else you are doing..
Technology is advancing! The Internet is advancing with it. In
the future, I can see a day when the web will be interconnected
with TV and video will be delivered effortless across the online
world. That day isn't quite here yet, but every day we are
taking another step into that future. You could become a
Multimedia consultant who helps people deliver audio or video
over the web.
http://www.real.com is the company which is leading in this
area at the moment and you should start yourself off by learning
everything about their products. Then, your business could be
as simple as taking video and changing it into RealVideo for the
web and placing it on people's servers. Or you could decide to
train small businesses how to create and use video for their
online presence. Audio and Video are going to continue to
advance online so this may be a growing market for the future of
This would combine the skills of many of the services mentioned
above, but it is also a badly desired WANT of many of the online
marketers. They have a web site online, but they want to know
how to refine it for more sales. They want to get more traffic
to it. They would like to add audio or video to their
Once you start learning many of the other skills above, you
could begin offering overhauls to other people's sites or to
their marketing plans. Many of them might just be missing the
theme that we spoke of in the first chapter. They might need to
combine their marketing efforts into one whole purposeful and
targeted business. Help them target their online marketing!
Domain Name Gold Mining
I know some major courses and seminars which are teaching this a
major business online...and it is a very simple one
actually. Domain Name Gold Mining is simply referred to as going
and reserving the domain names which other
businesses would want. For example, if you were able to have
http://www.internet.com, I am sure you would have been able
to sell it for a very hefty price.
Domain name gold mining is built on coming up with domain names
that you know people will want, buying them from Internic for
$70, and then selling them for a higher price (determined by how
badly people will want to use it). I know some people
personally who have done well doing this, but I don't see this
business as such an exciting business that many of the seminar
sellers are making it out to be.
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