MP Internet Marketing
HomeMarketing ToolsMarketingMarketing Experts
Advertising  |  Business Guide  |  Email Marketing  |  Publicity  |  Marketing Tips  |  Search Engines  |  Web Design  |  Web Promotion      go

MP

Home > Marketing Guide > Marketing Tips > Let Contests Advertise for You

Google MP
--------

Advertising

--------

Business Guide

--------

Email Marketing

--------

Free Publicity
--------

Marketing Tips

--------

Search Engines

--------

Web Design

--------

Web Promotion

--------

LATEST HEADLINES
Copywriting
Ad Copy Tips
Ad Writing - Hitting Your Mark
Magic Letters That Create Millions in Profits
Business Ideas
Provide Services to Others
Create Automated Traffic Tools for Web Sites
Build Your Own Information Products
Create Videos for Niche Markets
Join Affiliate / Associate Programs
Joint Venture Marketing
Email Marketing
Publish Your Own Ezine
Press Release
How to Write a Press Release
How to Distribute Your Press Release
Sample Press Release
Search Engines
How to Choose the Right Keywords
Factors that Greatly Affect Your Relevancy
How, When and Where to Submit
Little Changes, Huge Results: How to Use MetaTags
Create Instant Traffic with Pay Per Click Search Engines
Web Design
How to Design Banner Ads that Pull 24% Click-Throughs?
Web Promotion
Does Banner Exchange Really Work?
Marketing Tips
Let Contests Advertise for You
Use Awards to Gain Attention for Your Site
Barter Exchanges

 

Let Contests Advertise for You

Marketing Strategies

--------

 

 

 

One of the single best ways to get people to your site is contest sponsorship. People love games and they love free things. Why not offer one of your products or services for free once a week or so? The cost to you is minimal (a prize every so often and the time it takes to manage the contest), and the return is great. Anyone who doubts the effectiveness of this technique should go visit Riddler. They started out as a simple contest and are now quite huge.

A contest will draw two types of people: those who want a challenge and those who are looking for a freebie. Accordingly, there are two types of contests: the simple drawing and the skill contest.

If you were to run a simple drawing you would attract the second type only. What's more, they probably won't come back for a second time around. A skill contest that offers a prize to the winner will attract both types of people.

I classify skill contests in two ways: objective and subjective. An objective contest is based on a straight forward answer that is indisputable. A trivia contest is a good example. In most cases you will still have to draw from a pool of correct answers, but this is OK. A subjective contest is one where you ask for a "best answer". For instance, "the person who can give us the best slogan for our new product wins".

It may benefit you to incorporate both types of skill contest to break up the monotony. Make it fun and interesting and people will come back for more.

When the participants submit an answer you probably want to begin compiling some demographic data on them. Rather than annoy people and put them on an involuntary list and start spamming them, you should give them the option to receive a weekly newsletter. In a short period of time, you will have a huge mailing list of people that are interested in what you have to say. This is far more powerful than a random list of people that will probably get annoyed if you mail them anyway.

It is a good idea to have your contest registered in as many different directories as possible. Remember that you can bill the contest as a separate site. The more times your site is listed in the various directories, the better.

There are also some contest specific directories out there that will bring in large amounts of traffic. Do a web search for "contest" or "trivia". Find the sites that may list yours and aggressively seek a listing there. Remember to be polite. Flatter them a little. It never hurts.



 

More Marketing Guide...

--------


Subscribe to our free e-mail newsletter -- MP Marketing Guide®Three free e-books(10,000+ subscribers worldwide). Just to encourage you to take this step, I'm including three free e-books that you can download and read: Making & Marketing E-Books, Web Marketing Basics, and Demystifying Viral Marketing, each worth $12 -- just for subscribing. No catch. We respect your privacy and never sell or rent our subscriber lists. 

 

 

 

First Name:

Email Address

 
 

 

 



Subscribe to FREE weekly newsletters for hundreds of proven marketing tips to build and promote your own internet business  - A $297 VALUE!
Your First Name:
Your Email Address:

Promise: Your email is safe with us

 

 


INTERNET MARKETING
TOOLS & GUIDE
Advertising
Ads Tracking
Audio Marketing
Branding
Classified Ads Tools
Copywriting
Press Releasing
Affiliate Marketing
Affiliate Marketing Tools
Affiliate Networks
Affiliate Program Guide
Auction
Auction Guide
Auction Tools
Online Auction Sites
Books & Courses
Business Ideas
Internet Marketing Courses
Marketing Books
Success
E-Book Marketing
E-book Covers Generator
E-book Marketing
Email Marketing
Email Marketing Guide
Email Marketing Tools
Search Engine
SE Optimization
SE Submission
SE Ranking
Pay Per Click Advertising
Bid Management
Keyword Marketing
Link Popularity
Web Development
Domain Name
Payment Processing
Pop Up Tools
Web Hosting