by Terry Dean
How would you like to make over $225,000 in ONE day?
I have personally spoken with and deal with an individual who
did just that. His name is Mike Enlow and he says that joint
venture marketing is, "the fastest, easiest way on earth to make
a fortune...and if I had to choose from one single way to make
money, this is it." (Visit his site at http://www.enlow.com to
learn more about Joint Venture Marketing)
Joint Venture marketing made him a millionaire...what can it do
To put it simply, joint ventures are when one company who has
developed a list of customers makes an endorsement of another
company's products or services to their list sharing in the
It is based on one business rule, "People prefer to buy from
someone they know and trust." The most precious asset you have
in your business is the relationship you have built with your
customers. It is an asset that isn't measured in dollar signs,
but that doesn't make it worth one penny less. If you learn how
to leverage your business, this asset is worth pure gold.
Let's say for a moment that you rent a list of names and
addresses from a list broker. You carefully plan your offer and
prepare a killer sales letter. Your campaign becomes a winner
and pulls in a 1 to 3 percent response on the offer. That is a
very effective direct mail project, but with those numbers, you
may or may not make money.
In many cases, you don't make very much profit on the first sale
to the customer. It is on the backend sales later on down the
road that you make your profits. As a matter of fact, many of
the Infomercials actually lose money on every sale they
make. They are willing to lose money on 10,000 customers a month
so that they can make money on the backend.
Using endorsement offers though can change those numbers
completely. A joint venture can take place in this instance by
the owner of the list making a deal with the product company to
endorse the product to their list. All that the list owner has
to do is
write about the product owner's greatness, his unmatched
service, his high quality product, and how valuable he considers
this deal to be. It only needs to be one page written by the
owner of the list and inserted with the exact same sales letter
as the one we showed before.
Now, this same offer (only a one page sheet of endorsement by
the owner of the list) has been known to sell 10 TIMES as many
products with the same mailing to the same list. That means it
is possible for this offer which pulled only a 1% - 3% response
rate a moment to now pull a response rate of 10% to 30%!!!
WHY? The mailing list trusts the list owner because they have
done business with them in the past and are willing to do it
again based on their recommendation.
Let's run the numbers for a moment. If you were selling a $197
product to a list of 10,000 people by direct mail, and received
a 1% response rate, you would make 100 sales. That would be a
gross income of $ 19,700. If your mailing costs totaled $10,000
(which is quite possible) and your expense of your order line
plus product were another $5,000, you would have made a profit
of $4,700 before the cost of list rental. In other words, your
profits would have been decent, but nothing to write home about.
Now, let's take the same direct mail campaign and make it a
Joint Venture. The list owner endorses your offer and you
achieve a 10% response rate on the mailings. You made 1,000
sales. That would be a gross income of $197,000. The cost of
mailing stays the same and the cost of your product and order
line is now $50,000. You have made a $147,000 profit. You have
to split this 50/50 with the list owner and you both make out
Is this a better deal?
Both you and the list owner make thousands more than you could
have considered ever making without this partnership. Plus,
more customers get to take advantage of your wonderful products
(I am assuming they are wonderful or you should go find new
ones). It is a WIN-WIN situation for everyone involved in the
Would you like to know how we could have leveraged your sales
even further and removed ALL RISK from the process. If the list
owner had a newsletter which they sent out to their customers
regularly, he could have included your product offer as a
ride-along and had NO additional postage costs to include it.
The entire offer would have had NO risk to you or the list owner
and the potential for over a hundred thousand dollars in
What does this have to do with your business?
If You Are a Product Owner: There are thousands of web sites
out there which have already built relationships with their
customers. They have Opt-In Email Lists, discussion boards, or
regular visitors to their sites. They have the targeted
consumers you need and are looking for in your business. If you
will LEVERAGE their customer asset and share the profits of your
product with them, you can build an online business almost
If You Are a List Owner: If you find the right product offer
and send it out to the 10,000 subscribers of your newsletter
along with the right Joint Venture elements, you can instantly
earn tens of thousands of dollars in new found wealth for your
business. This can occur while helping your subscribers and
without having to spend a minute on developing a new product.
If You Don't Have A Product Or a List: Even if you are starting
at ground zero, you can take advantage of Joint Venture
Marketing Principles. You can become a deal maker who finds
the product owners and list owners and sets up the
opportunity. If you were working on a profit split, you could
easily earn 10% - 30% of the profits on the deal!
How do you find these deals?
There are infinite numbers of ways to find these deals and set
them up, but I want to help you get started and generate some
ideas for you with these three techniques:
1. Look for deals with Ezine publishers. Many of them
have 10,000 or more subscribers and send out emails to their
lists every single week (some daily). Over 3,000 of them
organized by industry and market can be found at http://www.dominis.com/Zines/.
2. Start participating in discussion groups. You can
actually network your way to wealth by participating in the
networking method of the next century. The most extensive list
of these groups can be found at http://www.forumone.com
3. Do a search on one of the search engines such as
http://www.yahoo.com Finding dozens of potential partners in
any business will be snap using the online tools we have
available to us.
How to contact them:
Once you find your potential partners, prepare a letter and send
it by courier to the decision making person in the company. Tell
them that you have a way to leverage the assets in their
business for immediate profits. There is no cost to them
whatsoever. Then, call them. Introduce yourself and start
interviewing them. Ask about their company, their sales, their
Share the information you have learned here with them and get
the deal going for maximum profits for both of you.
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