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Pay Per Click (PPC) Search Engines

 

PPC Advertising is the process of bidding on PPC search engines to achieve best rankings. Pay per click programs are the new buzz in Web marketing. The growth in Web traffic generated by pay per click services is growing and a marketing option to be seriously considered.

The following is a list of the most popular Pay-Per-Click (PPC) search engines. 

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Google AdWords

Visit the Google AdWords web site
     
google-adwords.gif 
  • AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
  • Online service
  • Min. Deposit: None
  • Cost: $0.01+ per click

 

 

Visit the Google AdWords web site

 

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Microsoft adCenter
Visit the Microsoft adCenter web site
     
Yahoo! Search Marketing 
  • The second most popular Per-Per-Click advertising platform after Google AdWords where you can bid for top rankings results in major search engines such as Yahoo!, Bing, AOL, AltaVista, Lycos, CNN and InfoSpace. It has about 30% of the search market share.
  • Online service
  • Min. Deposit: None

 

 
  • Cost: $0.10+ per click

Visit the Microsoft adCenter web site

 

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