Pay Per Click
(PPC) Advertising Guide
Pay Per Click (PPC)
is an online advertising payment model in which
payment is based solely on qualifying click-throughs.
Pay-Per-Click Search Engine is search engine where results
are ranked according to the bid amount, and advertisers are
charged when a searcher clicks on the search listing. Pay Per
Click Search Engine Advertising is the process of bidding on
PPC search engines to achieve best rankings.