Traffic with Pay-Per-Click Search Engines
Pay Per Click Search Engines
Pay Per Click Search Engines are
without question, the fastest and most cost effective way to
generate immediate traffic to your site, regardless if you're a
newbie or a seasoned veteran at online marketing.
Today, I am going to discuss all
the attributes of using pay-per-click advertising and give you
some useful tips to save yourself some money.
What is a -Pay per Click- search engine?
Well, simply, it is very much
like an auction site, where you bid against other marketers for
top placement under your selected keywords. You control where
you want to be placed based on the keyword(s) you have chosen
and price you are willing to pay.
How does the system work?
You prepay a set dollar figure
into their account system. Each time a visitor clicks on your
advertisement link, you pay the bid price you agreed on. The
search engine's system will automatically deduct that amount
from your ongoing balance. Obviously, the keywords need to be
inline with the theme of your product. The goal here is to pick
keywords that represent your product directly or indirectly so
when someone is doing a search they use one of your keywords to
conduct this search with.
For example, if your trying to
advertise your info product that focuses on golfing tips, you
can bid for the #1 placement (or any other placement for that
matter- it depends on your budget and personal preference) under
the keyword golf, golfing, golfers.
To achieve the top position, you
will have to outbid the person currently holding the top
position. This can be as easy as bidding one cent more than the
current top ranker is paying. In a day or so your ad will be on
top. The bid rates are clearly shown against each AD position of
Let's look at another example and
the steps you would take. Say you sell a Tax Secrets book.
Step 1- Make a list of all possible
keywords that relate to your product.
When your making your list, remember to put yourself in the
place of the individual sitting at their computer at home
getting ready to surf for information related to taxes.
Put together a list of 100
Secret # 1
Be creative and you can save yourself a lot of money. Don't go
after the obvious big-ticket, most popular keywords, like taxes.
You will pay an arm and a leg for it. Go after a bunch of niche
keywords and you will pay a heck of a lot less and still get
great placement. For example, the keyword golf may cost 70 cents
per click while the keyword golfing may only cost 35 cents a
hit. Need some help creating the right keywords? I recommend
checking out this free software at:
You see my point.
This step is the most important
step because without the proper keywords nobody will find your
product advertisement, so take you time with this and don't rush
it. I'll take a week to create a list of 100 effective keywords
to use. You may be asking yourself, why a whole week? It is
because we all have days where we are more creative or
imaginative than other days.
Step 2- Create your advertisement.
The guidelines are clear on each search engine. Your actual text
description will be limited to approx. 200 characters in length,
so write a couple of dozen different ones and always plug your
keywords into your description.
And of course, create a killer
headline (title) or you can forget about anyone reading your
Step 3- Review the bid prices for top
rankings under your chosen keywords.
It is very important you know your
numbers before starting your bid process. What do I mean by
this? You MUST know your break-even point so you will then know
what your bid price limit needs to be to make a profit. I use a
purchase conversion rate of 1 percent. Others use different
number schemes but this is mine based on my own statistics.
What this means is if 100 people
click through to my site only 1 percent of them will purchase.
So say you spend $50 for those 100 visitors, or($2 a lead), and
you make one sale. Now figure out your net profit.
You sold a book for $47. It cost
you $10 to produce. It also cost you $50 for pay per click lead
generation. The end result is: You lost money- $27. This
is a simple hypothetical example but what it tells you is that
your bid price must bring you a positive return or your wasting
time and money.
Hopefully this helps you see what
I mean when I say - know your numbers FIRST, before you start
bidding. Don't get caught up in any egotistical bidding just to
claim the top slot because the bottom line is what dictates what
you should be bidding and paying for each click through.
Secret # 2
You know what I do when bidding on keyword placement. I pay for
the 7th or 8th spot on the first page. Only the first page
though. This gets me the best keywords on my list at a great
price. Here's why I call it a secret.
Human psychology. People will, by
human nature, scroll down to the bottom of a page just to see
what's at the bottom. Think about how you read an advertisement.
It has been tested and proven for a fact that next to the
headline of an ad or sales letter, the most popular read part is
the bottom paragraph, namely the PS notation. The only downside
to this is if your not listed in what's called premium listings
(the top 3) you can't be qualified to be automatically posted at
premier sites like Yahoo, AltaVista and AOL, to name a few.
Secret # 3
ALWAYS put the price for your product in your ad. Remember that
you pay for every visitor who clicks on that link you have
posted. So, what you don't want is every Tom, Dick and Harry
clicking on it just for curiosity. You want real leads clicking
through. You want people who really are looking for what you are
offering; anyone else is simply lost money for you.
Okay, enough babbling! Here are
the top three Pay Per Click Search Engines at This Time-
http://searchmarketing.yahoo.com (Formally Overture. The Grand-daddy of them all)
I hope this helps you create some
real and lasting traffic!
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