Optimizations: The Smaller PPC
Pay Per Click Search Engines
By Richard Baker
Are the Smaller Pay Per Clicks Worth Your Time?
Did you know that there are over 400 Pay Per Clicks today? We
all know about the big boys like Yahoo! Search Marketing (Overture), Google Adwords,
FindWhat etc. but what of the smaller Pay Per Clicks?
It usually takes about 30 hours of research, preparation and
submission time to bid on 100 keywords. 30 hours is a valuable
investment and when it comes to the likes of Yahoo! Search Marketing (Overture), Google
Adwords, FindWhat, Kanoodle you know that your time will not be
spent in vain as you will receive regular visitors. However,
should you invest time preparing bids for the smaller Pay Per
Let's first look at the benefits of Smaller Pay Per Clicks? Low
minimum bids i.e. as a low as $0.001.
Generally, much lower bids to maintain a top position. The
quality of click for any keyword is the same regardless of which
Pay Per Click search engine it is derived from.
You are often enticed with free clicks when you join the Smaller
Pay Per Clicks.
The downside, is the time and effort you must invest for
relatively low levels of traffic.
Should you invest time preparing bids for the smaller Pay Per
Clicks? Well, yes and no...the answer depends on several
Minimum Opening Balance
What is the minimum needed to open an account. If it's $10 then
that is reasonable; as with a smaller Pay Per Click $10 can be
good for a long way. Think of it as a year or more of traffic.
Avoid smaller Pay Per Clicks that require a minimum more than
$10 and certainly those that ask for $25, $50 or more. They just
won't generate the traffic to exhaust your funds in a timely
fashion. PPC optimizations require low or no minimum opening
Minimum Monthly Spend
Avoid any smaller Pay Per Clicks that require a minimum monthly
spend. Even if it's as low as $5. Imagine that you had 20
smaller Pay Per Clicks all with a minimum spend of $5. That
would be an annual budget of $1200 and that kind of money is
much better deployed with one of the bigger boys, such as
Yahoo! Search Marketing (Overture) or FindWhat. PPC optimizations require no monthly
minimum spend when it comes to the smaller Pay Per Clicks.
Email the smaller Pay Per Clicks and ask about traffic levels.
Ask how many monthly searches they serve. Do they have a search
tool, which records searches on words? You should use the
Alexa.com tool and visit each smaller Pay Per Click web site and
note the traffic levels recorded. In terms of time invested, you
only want to be dealing with the smaller Pay Per Click that
generate reasonable traffic. PPC optimizations require good
streams of traffic.
Consider those Smaller Pay Per Clicks that offer free credit
into your account opened. Many of the smaller Pay Per Clicks
will offer a $5, $10 or even $100 inducement to set up an
account with them. If you want to try a smaller Pay Per Click
then opt for such an account. But avoid those that will match
your deposit especially, if they ask for more than $10. PPC
optimizations require free clicks without long-term commitment.
The smaller pay per click search engines won't add a significant
level of traffic to your site. However, combined with other
methods for attracting traffic, they will produce a steady
qualified stream of visitors.
Opt for smaller Pay Per Clicks with low or no minimum opening
balance requirements and no minimum monthly spend. Opt for
smaller Pay Per Clicks with reasonable traffic levels and those
offering free clicks.
If you do open accounts with smaller Pay Per Clicks open them at
a steady rate, like one or two a week rather than 40 in a day.
That way you can spread the workload and find out what works and
doesn't. Why not email some smaller Pay Per Clicks and see what
they are prepared to offer. Given the competition in the Pay Per
Click field, you have nothing to lose in your pursuit of PPC
Here are some Smaller Pay Par Clicks with free credit.
Here are 10 Smaller Pay Par Clicks with free credit.
Ban-X ($25.00) www.ban-x.com
Knowz ($10.00) www.knowz.com
OhSpot! ($50.00) www.ohspot.com
Zugbo ($10.00) www.zugbo.com
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