to Pay-Per-Click Search Engine Success
Pay Per Click Search Engines
Pay-per-click (PPC) search engines
are a highly effective and inexpensive way to attract targeted
traffic to your web site. With the most popular PPC search
engine you can often buy this search engine traffic for 1 cent
per click. It is now possible to bid for keywords for as little
as $0.001 per click with some of the newer PPC search engines!
This means that you can get 5000 visitors to your website for
Below are some strategies that you can use to consistently get a
steady flow of traffic to your website and increase your sales.
1. Focus on one item of product that you
want to promote.
Promoting your entire list of
programs or products will be more expensive and get you less
targeted traffic. Instead, choose a product and promote that.
You can promote other products or programs separately. Each
click through should direct your visitor to the specific program
or product that you're selling. This will ensure that you will
have less competition in bidding for very focused keywords and a
higher likelihood of reaching really interested customers. Avoid
directing your customers to a web page that is likely to confuse
them or where they'll have to start looking for the advertised
product. Most customers simply do not have the time.
2. Find out what the traffic is like for
your desired keywords.
Most pay per click search engines
have a page where you can see what and how many times a keyword
was searched for in the previous month. Remember a keyword that
was popular in June may not be as popular in July or August.
These reports must be used as a guide. I have found that any
relevant keyword attracting more than 50 clicks per month is
worth bidding on.
3. Strategize before placing your bid.
Now that you know what you want to
promote and what keywords to use, you need an effective strategy
to make your campaign profitable. As a general guide, avoid bids
that exceed $0.10 unless you have a huge advertising budget and
you're selling a killer product. Instead, aim to bid for less
popular low-cost, relevant keywords. They produce a better
return than the popular ones.
4. For the more popular keywords, bid for
a lower and less expensive position.
When you search on a keyword, most
PPC search engine results will also show you what each
advertiser is paying for their position. Remember you don't
always have to be first. If one advertiser is paying $0.15 for
the first position and the second advertiser is paying $0.05,
you can get third place for only $0.01. A good tip is to aim for
the first page, even if you're in position 15! Most surfers
quickly scroll through the entire page and they do not
necessarily click on the first or second listing! Research has
shown that listings at the top and bottom of the page are more
likely to be noticed than those in the middle.
5. Write interesting ad copy
The headline and copy of your text
are your one shot at getting leads and customers interested. You
want to tell them what you are promoting and why they should
visit your site. Remember the goal is interested customers (good
leads) not just anybody. Give your potential customers an added
incentive by giving away something FREE!. PEOPLE LOVE FREE
STUFF! You can also include deadlines and discounts information
bid on keywords that are relevant to your campaign.
This point cannot be over-empasized.
All the Pay-per-click search engines have rules concerning how
relevant keyword bids are. Generally, you cannot bid on keywords
that have nothing to do with what they are linking to. In any
case, bidding on words that are not related to your promotion is
a bad strategy. It may result in clicks that you pay for, but
that do not bring interested customers or leads.
7. Bid on as many relevant keywords as you
You catch more fish with a net than
you do with a single line. You can often get great, targeted
clicks for only a penny or less if you bid on less popular but
relevant keywords. If you take the time to bid on a few words a
day, you'll have a powerful, inexpensive campaign running within
a few days. Don't forget to try it out at more than one PPC
Search Engine as well.
8. Track your keywords and your entire
You can do this by checking your
Reports. Each pay-per-click service offers reports. These will
tell you how well each keyword is driving traffic. You can then
fine-tune your efforts by changing the value of your bids or
adding and deleting keywords. Regularly Check your keyword
position and do a lookup on your keywords. If you have picked
popular words, you will notice that your bids will change
position as others bid on them as well. Expect results that
match your effort.
If you take a little extra time to apply these points, you
should see good results within a short period of time, depending
on your efforts.
I have used these Strategies to promote my GP Program with great
success. You can find out how your free membership in this
exciting new income opportunity can make you hundreds of dollars
by clicking on the link below. Or just send a blank email
mailto:email@example.com for your free report.
Someone has said that pay-per-click search engines (like all
Internet marketing efforts) are like fishing. You must cast
hundreds of times to get a few fish. So be patient and remember
that using pay-per-click advertising, like ezine advertising, is
an effective approach that can increase sales at a very low
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