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Search Engine Marketing: The General Don'ts

Keyword Marketing / Search Engine Tips




Nobody likes spam on the Internet, including the search engines. Try not to repeat the same keywords numerous times in a row anywhere on your page and especially in your META tags. Repeat keywords 1-3 times in your META tags, and no more than that!

If a search engine thinks you're spamming with too many repeated keywords, you can be banned from that particular search engine for life!

You need to avoid submitting too many of your Web pages at the same time. For example, if your site has a total of 50 pages that you want submitted and indexed for the search engines, don't submit them all at once on the same day!

To play it safe, submit a maximum of 5-10 of your Web pages a day to all the search engines (5 would be best). So, if you have 50 pages, submit 5 a day until your entire site has been indexed and submitted. Also, submit your most important pages first (like your home page and Doorway pages).

Speaking of doorway pages...

Don't Create Too Many Doorway Pages

Doorway pages are great and you should definitely spend some time in creating and designing them. But don't get carried away with designing a dozen doorway pages for the same exact keyword!

The key is to design one or two pages (one is probably all you need) targeting different keyword(s)/keyword phrases(s). By the way, you don't have to come up with every possible and conceivable keyword pertaining to your site, product or service.

Choose your most targeted keywords, design doorway pages for them and submit them. As your business grows and you have more contact with your customers, you'll come up with other keywords... Then repeat the process of designing and submitting.

This leads me into something else:

Listen, only list keywords in your META tags that only apply to your site, product or service. Some people abuse the "voyeurism" exercise by trying to see what keywords users are inputting in the search strings. They see that the word "sex" comes up a lot, hence - a keyword that's in "high demand". So they throw in some sexual keywords in their META tags hoping to get some serious traffic to their site.

What good is that going to do you? So, you sell cars and now you're getting a million hits a day for the word "sex" (which would never happen anyhow)... Now what? Don't waste your time targeting the wrong crowd using the wrong keywords.

One "trick" that worked a couple years ago, but definitely does NOT anymore is camouflaging a list of keywords on your Web page to match the background color.

You may still see this with some Web pages,... you get to the bottom of a page and the entire bottom half is just blank space. No graphics, no words... it looks simply like a bad design. But if you were to look at there source code or run your mouse cursor over that section (while holding down the left-click button) you'll see something like this:

A bunch of keywords repeated here over and over....
and then some more keywords here
Sometimes they will be as blatant as this:
keyword1, keyword1, keyword1, keyword1, keyword1,
keyword2, keyword2, keyword2, keyword2, keyword2,
keyword3, keyword3, keyword3, keyword3, keyword3,

The body text will be in same color as the back ground color <BODY BGCOLOR> and therefore will look invisible. So, all the search engines really cracked down on this type of "spam" and would penalize or omit any Web site that practiced camouflaging.

So, some got creative by using a slightly different color which still makes their spam invisible, for example their BGCOLOR will be FFFFFF and their spammed keywords will be FFFFFE so the robot won't catch it. Here's an example:

keyword1, keyword1, keyword1, keyword1, keyword1,
keyword2, keyword2, keyword2, keyword2, keyword2,
keyword3, keyword3, keyword3, keyword3, keyword3,

But, this method still doesn't really work very well. Besides, no matter how small you get your fonts to be, your site will still look ridiculous with a huge gap at the bottom of your page!

Do yourself a favor and spend your time on techniques that are proven to work, instead of trying to get around the "system" with spam!


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