Create Videos for
by Terry Dean
Videos are an extremely popular format to use in information
publishing and that is due to a few reasons:
1. Most customers want information in a video format (they are
used to it from watching TV all of their lives).
2. They don't have time or the desire to read books.
3. Video on the Internet is not very practical yet...except for
short video clips.
All of this adds up to opportunities for smart entrepreneurs to
create videos in small niche markets. Understand that when I
speak of niche videos, I am talking about producing low budget
videos targeted to a very specific group of people. This is not
Hollywood production nor a subject that TV will take on. Those
are two competitors that are way out of your league.
You want to pick a market that neither one of those video giants
is willing to go for. You are not going for the masses. You are
going to go where there wouldn't be a big enough market for
Hollywood, but there is a big enough market for you to make a
good profit from.
Let's not go into a full production of how to do the videos, but
I would like to mention that you don't need to go out and buy
all of the video equipment yourself or that you have to learn
all of it before you start. If you were to choose that
direction, it could be years and tens of thousands of dollars
before you will ever be able to do your first video.
The easiest way to do your own video is to come up with the
idea, a step-by-step outline for it, and then hire the technical
staff you need for the operation. Videographers can be hired.
Studios can be rented. Professional editors can do your editing
for you. This way you won't have to learn the equipment nor
will you have to buy any equipment.
Hiring a cameraperson for a day and then having the video tape
edited will probably only cost you $500 - $1,500. This is only
a small portion of what it would cost you to just purchase just
a little bit of the equipment you would need.
Once your video was produced, you could send it off for
duplication (there are hundreds of video duplicators which you
can contact online by using one of the search engines) and begin
preparing what you need to start making sales immediately. The
three things you would need to do to get ready are:
1. Design a web site or have one done for you.
2. Prepare a Press Release for all targeted magazines and
3. Then, set up a way to take orders...secure ordering pages or
an order taking service.
One video like this isn't going to make you a millionaire, but
it will get you started on your way to your own information
publishing business in a very short time. Once you have good
concept and script created, it will probably take you less than
2 weeks to get this project up and running.
Once you have this one making a good profit and running on
auto-pilot, then you can go out and do the same thing with
another idea. After a while, you could be creating new videos
every month or every couple of months once you have the system
down (then you may think about your own equipment).
Is there something you know how to do? I sure hope so! Well,
the most common type of niche video is simply a video that shows
how to do something. You may show how to create a web site or
how to fix an engine. It can be on how to sew or how to play
paintball. It can be How To Do Anything you know how to do (or
that you can find someone else who can do). Just be sure it
isn't something that is readily available on TV somewhere. It
needs to be Unique.
The quickest video would be to go to an event such as a trade
show or a product expo. If you received permission beforehand
to tape the event (this is as simple as sending a letter and
calling the event promoters), then you can go through taping and
interviewing the people at the different booths. There are
thousands of these events held every year across the country, so
you will be able to find something near you which would make for
an interesting and exciting video.
Remember the frustration of trying to learn how to use a new
program. It is such a pain in many cases. This means one
thing for entrepreneurs: opportunity. Videos could be done on a
number of different software programs, especially Internet
related programs (programs which can help to increase someone's
business income or drop their work time).
New technology always comes with new problems, mostly in the
frustration factor. Any type of new technology can come with
videos. You can show how to use the technology with the most
leverage and how to avoid problems with it. Think about new
tools that this can be done with and keep your eyes open. There
are new opportunities showing up every day.
Many companies are now turning to video catalogues or video
demos of their products. This especially works well with high
ticket items. It is difficult to sell above a certain price
level online, but that can be overcome by producing a video on
the product and subject. You price the video at a low level:
Free, $5, $10, or $20. Then, let it do the presentation for
There are hundreds of seminars being done every week. You can
present to the even promoter that you will video tape the event
for free and give them the full reprint rights to all of the
videos as long as you own the rights as well. This can be an
easy way to get your own video set done on a popular subject (it
was popular enough to do a seminar on).
I tell this to people all the time when they ask me what they
should do for their own home business, "Do something that you
enjoy!" What hobbies do you have? Any of your hobbies could
easily present a video opportunity. Whether you train dogs,
paint pictures, or design cartoons, you will be able to find a
market for a video. Look through magazines that apply to your
subject and think up ideas by reading both the articles and the
People buy for two reasons: to gain pleasure or to relieve pain.
Find a problem that people are having and create a video
information product that is the solution to it. To the budding
entrepreneur, problems are not problems. They are
opportunities for new products. Start looking for problems.
Once you find some (that should take about 5 seconds), start
Do a video on people's dreams...How to travel the world, the
best Bed and Breakfasts, How to take a Cruise, Local Romantic
Restaurants or Hotels, etc. Fulfill people's dreams for
pleasure. Give them that "Dream" they are constantly thinking
about and have fun doing it.
Do videos for other companies. This one requires you to learn
how to do camera work or editing, but it can provide a good
source of extra income for any video business. There are many
businesses out there that would love for an outside company to
do the entire job for them and take a portion of the profits in
a Joint Venture arrangement.
More Marketing Guide...
to our free e-mail newsletter -- MP Marketing
Guide®(10,000+ subscribers worldwide). Just to encourage you to take this
step, I'm including three free e-books that
you can download and read: Making & Marketing
E-Books, Web Marketing Basics, and
Demystifying Viral Marketing, each worth $12
-- just for subscribing. No catch. We respect your
privacy and never sell or rent
our subscriber lists.